Spooktacular research: the psychology of Hallowe'en!
Updated: Nov 23, 2020
Why is Hallowe'en such an exciting and engaging celebration, for old and young alike?
And why is the industry worth a terrifying £330 million in the UK alone?!
This fascinating short article from the BPS Research Digest explains how Hallowe'en awakens an ancient human survival instinct in us.
We are hardwired to pay attention to potential threats in our immediate environment. This was obviously important in our cave-man days to stay alive, but today many of us enjoy the adrenalin thrill of a good, safe scare, like watching horror movies or riding on rollercoasters.
Check out the article in the link and comment below – What do you love being scared by??